Paper towels are the most widely used type of product in the US, but the popularity has taken a hit in recent years, with the number of people buying paper towels down from 5.6 million in 2009 to just 3.6 billion in 2015.
The paper towel industry has struggled to compete with the more popular disposable plastic bags.
But that’s changing.
According to a report from the US-based consumer goods company Trulia, paper towel sales have jumped 15% since the beginning of the year, and demand is on the rise for paper towels.
The report says the average price of a paper towel has grown from $1.19 in 2014 to $2.29 today.
And it’s growing at a slower pace, too.
The study predicts that the paper towels market will hit $4.4 billion by 2020, up from $3.8 billion in 2020.
It predicts that by 2025, the paper mills in the United States will be turning out nearly 20 million tons of paper towels a day.
In the meantime, we’re spending more money on paper towels than ever before.
In 2019, we spent an average of $1,929 per person on paper products, according to Trulia.
That rose to $1 to $3 per person in 2020, and it’s projected to rise to $4 to $6 per person by 2025.
And that number is projected to double by 2035.
“We’re in a bubble of paper towel purchases and the economy is doing so well that it’s making it very hard for the industry to compete,” says Trulia’s Matt Stearns.
“That’s going to put pressure on the industry.”
That pressure is coming from both the retailers and consumers themselves.
While paper towels are already becoming more popular, many people are choosing to buy other products.
According, Trulia reports that the average person purchases 15,000 paper towels in the past year, which is the same as they did in 2015, but is up more than 50% from the last two years.
This is happening in tandem with a massive increase in disposable paper products.
As Trulia says, the growing demand for paper products is driving up the prices of other types of products, too, including toilet paper, shampoo, toothpaste, and more.
In fact, paper towels now account for over a quarter of the total US disposable product market, with toilet paper accounting for over two-thirds.
“It’s not surprising that people are buying more paper towels because they’re more efficient than disposable products,” says Stearn.
“People are spending less time and money on their paper towels, so they can afford to.”
Paper towels aren’t the only products people are taking to the trash.
According the study, the US is also seeing an explosion in people tossing out trash, which can be costly and environmentally destructive.
A 2015 report from Ecojustice found that the US wastes over two million tons a year, or 3.2% of the country’s trash.
While the average US trash disposal is estimated to take around three days to clear, Ecojustice estimates that there’s a 60% chance that your garbage will end up in landfills, incinerators, or a landfill.
And waste-management companies like the American Waste Association estimate that up to 60% of Americans toss their trash every year.
Waste is becoming a growing environmental problem for Americans as well.
The Environmental Protection Agency recently found that over 50% of US households have plastic bags, which account for 17% of all plastic waste, according the Environmental Protection and Clean Water Act.
While there’s no way to completely eliminate plastic, it is a major source of litter and can be recycled.
So while there’s plenty of ways to recycle paper towels or other paper products without the help of a landfill, it’s certainly possible to get rid of paper as well as plastic.
“Paper towels are a great way to recycle, but you still need to be mindful of the environmental impact of disposing of paper and other materials in landfill or incinerator,” says Shanna Zablocki, an environmental justice advocate with the National Resources Defense Council.
“So you can reuse paper towels and other paper product in a compostable, compostable product.
But you can also put it in landfill, which you can’t recycle.”
And that’s what Zablocks says is happening to her and other people in her community.
“There’s been a big uptick in people throwing out paper towels,” she says.
“They’re not recycling them, but they’re throwing them out on the street and just leaving them on the ground.
It’s just so easy to throw it out, because there’s not really a lot of waste.”
It’s also a waste of money for businesses to recycle these products.
It costs the industry between $1 and $4 per ton of paper to make a paper towels tray, while the cost of the paper cloth used to wrap the paper is roughly $1 per ton, according